Miller UP

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The City of Mill Valley and Mill Valley Chamber of Commerce are working hard to support local businesses before, during and after construction of the Miller Avenue Streetscape Project.

Background: After years of planning, budgeting and engineering, the City of Mill Valley embarked in 2016 on the Miller Avenue Streetscape Project, a complete overhaul of one of the City’s two primary arteries. 

The project includes bicycle and pedestrian improvements, infrastructure replacement (sewers, sidewalks, paving), as well as flood control features (storm drainage, flap gates) and stormwater quality elements (rain gardens). 

Impacts to Businesses: With an anticipated 18 month construction period, the project will interrupt the normal course of business in the area. Key issues such as changes in traffic flow, congestion, parking, noise, debris, and accessibility are all matters of concern. Businesses in the area will experience interruptions in their regular daily operations; deliveries, utilities, and access for residents, employees and customers will be impacted. 

MillerUp Business Support Campaign: The City has collaborated with the Mill Valley Chamber of Commerce to implement the MillerUP Business Support Campaign to address and mitigate these issues where possible. 

The goals of the campaign are to inform the business community of the project, to facilitate two-way communications to receive input and feedback, and to ensure all possible measures are taken to maintain a safe and secure area for customers and businesses in the construction zones.

The City and Chamber will utilize a multi-platform approach to communicating with residents, businesses, and the community at large, before, during and after the project. The following are some features of the program: 

  • Branded logo
  • Information sheets
  • Website and social media promotions
  • Ad placement in Chamber of Commerce Seasonal Guides
  • Events – “Snack 'n Shop” and Groundbreaking Reception
  • Half-off a one-year Chamber membership for new and renewing Miller Avenue Businesses
  • Signage and “Open for Business During Construction” banners
  • In-person visits to every business
  • Map of Miller Ave Business District businesses and parking
  • Seminar to help business owners develop social media strategy during construction
  • Enjoy Mill Valley business profiles of Miller Ave businesses, owners, business features
  • Ongoing outreach and updates via email, status boards, and website updates

“Open For Business” Banners are available to businesses in the Miller Avenue business district. If you would like a banner to hang on your storefront, please contact Linn Walsh, Assistant to  the City Manager at lwalsh@cityofmillvalley.org. Please let us know your name, business name and address, and the best way to reach you.

Let's Stay in Touch!
Miller Avenue area businesses - do we have your contact info? If you are not sure, please contact Linn Walsh, Assistant to the City Manager at
lwalsh@cityofmillvalley.org. Please let us know your name, business name and address, email address and phone number.