Mission Statement, Core Values, Priority Projects

Documents for Download

City Council Policies 

City of Mill Valley and Mill Valley City Council Mission Statements

The mission of the City of Mill Valley is to provide a full range of municipal services to residents and businesses in accordance with the general plan and City Council policy and direction. City staff shall deliver those services in an efficient, effective and courteous manner with a commitment to operational excellence.

The mission of the Mill Valley City Council is to serve faithfully the residents and businesses of Mill Valley and nurture the City’s overall quality of life. The Council does this by setting policy for the City and direction for Mill Valley’s City Manager and its Boards and Commissions, at all times guided by values core to Mill Valley’s heritage.


Core Values

  • The health and safety of residents.
  • Preservation of a vibrant community that respects Mill Valley’s small town character.
  • Prudent fiscal policies and practices.
  • Preservation of the community’s high quality of life
  • A healthy natural environment with emphasis on conservation, open space, climate protection and sustainability.
  • A balanced, inclusive, and open approach to policy-making and city leadership.
  • Citizen participation that promotes open communication, mutual respect, and the development of community leaders.
  • Economic vitality with an emphasis on small and local serving businesses.
  • Operational excellence.

Key Issues

  • Emergency preparedness with a focus on fire, flood and earthquake.
  • Environmental conservation and sustainability, with a focus on climate protection.
  • Land use and housing – residential and commercial development with emphasis on affordable housing for workforce, elderly, and low-income residents at a scale and density consistent with Mill Valley's character.
  • Traffic mitigation, multimodal transportation and parking.
  • Infrastructure maintenance and enhancement.
  • Attraction and retention of local serving businesses.
  • Budget management and mitigating fiscal impacts of the state and local economy.
  • Effective two way communication between City staff/Council and the community.Excellence in customer service.
  • Cultivation of community leadership and citizen participation on government commissions, boards and committees.

Mill Valley City Council 2020/21 Priority Projects:

Council held a Special Meeting on September 18, 2020 to review and confirm the City's guiding principles, the status of established priority projects, and to identify areas of interest for continued focus and new topics or initiatives for future action. Council agreed on a set of priorities for the remainder of Fiscal Year 2020/21.

Download the Staff Report "Confirmation of the Outcomes of the 2020 City Council Annual Retreat" from October 19, 2020

Council Priority Projects List 

  1. DEI Task Force Recommendations
  2. Organizational Assessment and Succession Planning
  3. IT Assessment and Project Plan
  4. Municipal Code Appeal Process Review
  5. Commission Updates and Eligibility Revisions
  6. Long-Range Financial Plan Phase 2
  7. Compensation/Classification Study
  8. Fire Shared Services Recommendations
  9. Long Range Acoustic Device (LRAD) Improvements
  10. Fire Fees Study
  11. Depot Plaza Wi-Fi Extension
  12. ADA Transition Plan
  13. Accessory Dwelling Unit Revisions
  14. Historic Resource Inventory
  15. Objective Design Review
  16. City-Financed Affordable Housing
  17. Planning and Building Fees Study
  18. Police Department Transparency and Reports
  19. Evacuation Planning: Traffic Modeling/Staging
  20. Depot Renovation/Restroom Project
  21. Flood Management and Drainage Master Plan
  22. Sanitary Sewer Capital Improvement Project
  23. Sycamore/Camino Alto Signal Replacement
  24. 5-Year Pavement Management Plan
  25. East Blithedale Rehabilitation Project
  26. Downtown Project Phase 2 Planning
  27. Golf Course Path
  28. Historical Society Signage
  29. Golf Course RFP